Brockton Community Report Card

KEY:			Add New	Add New
STRONG	FAIR	NEEDS IMPROVEMENT/ NOT ACCESSIBLE

Add New	BROCKTON		Add New
Add New	1. TRANSPORTATION		Add New
	a. Public Transit	BAT, Full Service City-Wide
	b. Highway Access	Rt. 24 West Side of Town, Rt. 123 & 28 (Exits 33 & 31)
	c1. Rail - (Commuter)	Montello, Downtown, Campello (3 Stops)
	c2. Rail - (Freight)	CSX Operating Agreement, Old Colony RR
	2. INFRASTRUCTURE
	a. Sewer	City-Wide
	b. Water (Municipal)	YES, City-Wide
	c. Gas	Eversource
	d. Fiber/ Broad	Verizon (33.6%), Fiber Xfinity (100%), Cable Earth Link (26%), Fiber
Add New	3. MARKETING/ENGAGEMENT		Add New
	a. EDC / IDC / RDA	YES (EDC & Redevelopment Authority)
	b. Branding	NO
	c. ED Website	Limited
	d. Business Assoc	YES
Add New	4. ECONOMIC DEVELOPMENT		Add New
	a. ED Planner / Town Planner	Both
	b. PDS Inventory	South Coast Rail - PDA (2010)
	c. Brownfield Inventory	YES
	d. Master Plan	YES
	e. ED Plan	NO
Add New	5. DEVELOPMENT INCENTIVES		Add New
	a. Business Incentives (TIF-STA)	ETA
	b. Zoning Supporting ED	YES
	c. Expedited Permitting	YES
N/A	ED SAT REPORT: View Report		N/A

RECOMMENDATIONS CRITICAL TO PROMOTE ECONOMIC DEVELOPMENT

Update Priority Development Sites (PDS)

identify under SCR – Review and update local priority economic development sites identified under SCR process in 2010. Review master plan and economic development plan or strategy for consistency with priorities, goals, and objectives.

Economic Development Plan

Consider updating or developing an Economic Development Plan or Strategy. Generally, the economic development plan stems from the economic development section of a master plan which is a broader view of what a community vision may be for economic development. The Economic Development is more specific and targeted with goals and objectives consistent with the MP but drills down on SWOT and includes workforce, employment, unemployment, industry sector, wages, strategies, projects, funding resources, recommendations, next steps, and action items.

Branding

Consider initiating a Branding or Marketing campaign to create a logo and tag line unique to the town. Generally, town centers/central business districts (CBD) are displayed with banners and other amenities to enhance area marketed with a sense of place. Logo tied to town history, industry, geography, person or other.